As soon as Charlotte Plastic Surgery decided to create and launch a new website, they knew they wanted to focus on the stories and beauty of their real patients. As the planning began, one of the first decisions was to determine who would style and outfit the models, who were CPS patients, for their photos that would be prominently featured on the new site. The choice was easy and unanimous. It had to be Belk. Arlene Goldstein, vice president of trend merchandising and fashion direction for Belk, agreed to let the models be styled at the SouthPark store in the latest Belk fashions and CPS is so grateful and thrilled that she did. The models looked amazing and felt incredible in their personalized looks. See for yourself throughout the site, the photos speak for themselves.
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